A photo of a bright pink echinacea purpurea 'PowWow Wild Berry' cone flower with an orange center.
A group of pink echinacea purpurea 'PowWow wild Berry' flowers in pots.

Echinacea purpurea 'PowWow Wild Berry' (Purple Coneflower) Unity Grown

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A beautiful, bright white flowering cultivar of Echinacea purpurea, 'PowWow Wild Berry' is a sun-loving perennial wildflower that comes with bold, showy, wild berry purple flowers with inflexed, drooping petals, similar to other cultivars like 'PowWow Wild Berry'. A relatively compact selection with lasting blooms from early to late summer or fall, 'PowWow Wild Berry' grows to around 2-3' tall in small clumps of about 12-18" wide, making it perfect for prairies, pollinator gardens, and even forest edges. 

'PowWow Wild Berry' is excellent for cut flowers arrangements, and cutting flowers regularly can prolong the plant's bloom window, but when flower heads are left intact, they can last through the late fall and winter seasons, provides a food source for a variety of songbirds; leaving seed heads in tact will also allow plants to reseed and spread over time. 'PowWow Wild Berry' flowers attract butterflies, pollinators, and hummingbirds, and are additionally deer resistant and tolerant of drought, heat, and humidity. 

Native to Eastern Shore, Native to Maryland, and Native to U.S.
Mature Plant Height: Short: 12-29"
Sun (6+ hours)
Soil Moisture: Medium to Dry and Well-drained
Soil Type: Wide Tolerance
Bloom Time: Summer and Fall
Flower Color: Purple
Foliage color: Green
Features: Attracts Butterflies, Attracts Hummingbirds, Attracts Pollinators, Host Plant for Butterflies or Moths, Attracts Birds, Fall Color, and Winter Interest
Tolerances: Deer Tolerant, Rabbit Tolerant, and Drought Tolerant
Garden Type: Pollinator Garden, Meadow, Small Space, and Container

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