Callicarpa americana (American Beautyberry)

Callicarpa americana, also known as American beautyberry, is an eye-catching shrub that grows to four to eight feet tall.  In the spring, pale green foliage emerges, followed by pink-lavender flowers in June that attract bees and butterflies. Pollinated blooms turn to showy berry clusters in the fall, which contrasts well with light green early autumn foliage. Berries persist after leaves have fallen leaving food for the birds and mammals, and adding multi-season interest. Easily found in the landscape by its clusters of vivid, purple berries Callicarpa americana is a great addition to the landscape for both fall and winter.

American beautyberry refers full sun to part shade and can be easily grown in a variety of dry to moist, well-drained soils. For the best visual effects and berry production, Callicarpa americana can be planted in masses and screens, and works well as a naturalized understory plant or alongside bodies of water for colorful accent.