Echinacea purpurea 'PowWow Wild Berry' (Purple Coneflower)

A beautiful, bright white flowering cultivar of Echinacea purpurea, 'PowWow Wild Berry' is a sun-loving perennial wildflower that comes with bold, showy, wild berry purple flowers with inflexed, drooping petals, similar to other cultivars like 'PowWow Wild Berry'. A relatively compact selection with lasting blooms from early to late summer or fall, 'PowWow Wild Berry' grows to around 1-2' tall in small clumps of about 12-18" wide, making it perfect for prairies, pollinator gardens, and even forest edges. 

'PowWow Wild Berry' is excellent for cut flowers arrangements, and cutting flowers regularly can prolong the plant's bloom window, but when flower heads are left intact, they can last through the late fall and winter seasons, provides a food source for a variety of songbirds; leaving seed heads in tact will also allow plants to reseed and spread over time. 'PowWow Wild Berry' flowers attract butterflies, pollinators, and hummingbirds, and are additionally deer resistant and tolerant of drought, heat, and humidity.