Echinacea purpurea 'PowWow White' (Coneflower)

A beautiful, bright white flowering cultivar of Echinacea purpurea, 'PowWow White' is a sun-loving perennial wildflower that comes with bold, showy white flowers with inflexed, drooping petals. As a member of the 'PowWow' echinacea series from Proven Winners, this white coneflower variety is a compact selection with lasting blooms from early to late summer or fall. Growing to a mature size of only 18-24" tall in small clumps of about 12-18" wide, Echinacea purpurea 'PowWow White' is perfect for low borders, containers, and small pollinator gardens, but this showy selection also stands out in wildflower meadows and part-shade forest edge environments.

Like many other coneflowers, 'PowWow White' is excellent for cut flowers arrangements as blooms last for weeks on and off the stem, and cutting flowers regularly can prolong the plant's bloom window. Alternatively, when flower heads are left intact, they can last through the late fall and winter seasons, providing a food source for a variety of songbirds through colder months where other food sources might not be as readily available. Echinacea purpurea 'PowWow White' flowers attract butterflies, pollinators, and hummingbirds, and are additionally deer resistant and tolerant of drought, heat, and humidity, making them a great choice for eastern gardens in almost any condition.