Mature Callicarpa x Pearl Glam® (Beautyberry) grown in a 3-gallon pot.
Close-up of the profuse purple berries of Callicarpa x Pearl Glam® (Beautyberry).

Callicarpa x Pearl Glam® (Beautyberry)

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Pearl Glam® is a hybrid beautyberry known for its long-lasting, multi-season interest and compact, upright growth habit, which acts as the perfect showcase for the plant's dark purple-tinted foliage, that lasts from spring through the first frost. Perfect for hedges, borders, and foundation plantings, Callicarpa x Pearl Glam® grows to four to five feet tall, with a three to four foot spread.

In the spring, Pearl Glam® produces numerous small, white flowers that are attractive to bees and butterflies; pollinated flowers turn to beautyberry's telltale bright purple berries by last summer, and fruits persist after the leaves have fallen and well into winter. Persistent berries provide food for the birds and mammals, and add multi-season interest.

Pearl Glam® refers full sun to part shade and can be easily grown in a variety of dry to moist, well-drained soils. For the best visual effects and berry production, Callicarpa x Pearl Glam® can be planted in masses and screens, and works well as a naturalized understory plant or alongside bodies of water for colorful accent. Prune and removed dead wood in late winter or early spring to encourage new growth.

Mature Plant Height: Tall: 49-72"
Deciduous
Sun (6+ hours)
Soil Moisture: Well-drained and Medium
Soil Type: Rich Organic Matter and Wide Tolerance
Bloom Time: Spring
Flower Color: White
Foliage color: Purple and Green
Features: Attracts Birds, Attracts Butterflies, Attracts Pollinators, Attracts Wildlife, and Attracts Hummingbirds
Tolerances: Clay Soil Tolerant and Deer Tolerant
Garden Type: Pollinator Garden, Woodland Garden, Small Space, Foundation Planting, and Rain Garden

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